Celebrity arrivals mark opening of London Magnum Pleasure Store

Celebrities such as presenter Maya Jama and Made In Chelsea Star Millie Mackintosh arrive in glitzy outfits to mark the launch The Magnum Pleasure store opening on Air Street, London.

Music artist Ashley James poses in a sequin mini dress, as Jaime Winstone struts in a leopard co-ord during the ice cream shops on July 11.