Uber-sponsored "toy" car spotted in central Paris

Ride-sharing firm Uber is appealing to big kids and actual kids this Christmas with a campaign that sees vehicles inspired by toy cars driving the streets of Paris.

A far cry from the Toyota Prius that often turns up when you book a car on the popular app, the UberToys experiment could see you travelling across town in a farm truck (as shown in this video), a remote-controlled saloon or a car made out modelling clay.

There's also very little chance of losing one of these under the sofa.